Molfix available in over 4,500 stores nationwide. Hayat Kimya, a global player in the fast-moving
consumer goods (FMCG) industry, and the world’s 5 th largest diaper manufacturer, is
committed to continue growing its presence in Malaysia through its high-quality diaper brand,
Molfix. The brand is now available in over 4,500 stores both physical and virtual.
Molfix brand was first introduced in Malaysia last year in tandem with Hayat Kimya’s
Commenting about Molfix’s 1st Anniversary in Malaysia, Mr. Alp Bilgili, General Manager of
Hayat Hygienic Products Malaysia Sdn. Bhd., said, “The tremendous support and trust from
Malaysian parents reflect their preference for products made from natural materials in an effort to
ensure safety and to protect their babies’ skin. At Hayat, we believe in the importance of
understanding the needs and trends of our consumers, hence we place great emphasis on
research and development (R&D) to develop innovative products that are organic and of
premium quality.”
The brand’s collaboration with the celebrity couple, Scha Al-Yahya and Awal Ashaari as
ambassadors have further helped position Molfix among mums who are constantly looking for
the best for their little ones while enjoying the journey of motherhood.
Scha Al-Yahya said, “We are thrilled to be part of this journey to build the Molfix brand among
Malaysian parents and to share the experience, uniqueness, and quality of this wonderful
product that never fails to bring joy, comfort, and protection to babies. We had the opportunity to
experience these and many more when our daughter Lila, who was one year old tried Molfix
products. We trust Molfix, and are happy that we decided to partner with a brand that believes in
providing the best for mums and babies.”
“In our quest to become one of the leading brands in Malaysia, we will continue to invest in
strategic collaborations, embark on innovative marketing strategies, digital marketing, extend our
online presence, introduce innovative products, and expand omnichannel, added Mr. Bilgili.
The brand that spreads joy to mums and babies across five continents in over 100 countries
around the globe, is produced with utmost care and is designed to be extremely gentle on baby's
sensitive skin. Molfix Natural range, with its selective ingredients of natural bamboo fiber and
organic cotton, can provide the ultimate softness and skin-friendly touch as proven by
dermatologists in Europe. The range is able to carry a large amount of baby’s urine. Interestingly,
laboratory test data has shown that its dryness can be achieved for up to 14 hours*. Together
with Molfix Extra Dry range, both diaper range provides superior absorbency, thanks to the extra
dry layer technology which makes absorption much faster and easier. Hence, giving babies full
protection and keeping their healthy skin comfortably dry. Mums can experience peace of mind
knowing their babies are comfortable all day long.
In its effort to create awareness and grow the brand, Molfix engaged with many organisations,
and business partners such as hospitals, retail stores, and online affiliates while participating in
various consumer-facing activities such as the MITEC Baby Fair 2022, and many more. In
addition, strong branding and marketing initiatives were executed. Within the first year, Molfix
bagged the BabyTalk MamaPapa Reader’s Choice Award 2022 for the Best Tape and Best Pant
Diapers categories.
An event to commemorate Molfix’s 1st anniversary was held in the presence of Mr. Alp Bilgili,
General Manager of Hayat Hygienic Products Malaysia Sdn. Bhd.; Scha Al-Yahya and Awal
Ashaari; Mr. Sheikh Farouk Sheikh Mohamed, Managing Director, AEON Big (M) Sdn. Bhd.;
Joanne Wong, Marketing Manager, Hayat Hygienic Products Malaysia Sdn. Bhd.; and parents.
As part of the celebration, 10 Molfix consumers walked away with exclusive Molfix products,
specially autographed by both Scha Al-Yahya and Awal Ashaari. The ambassadors shared their
experiences with Molfix brand.
Hayat Kimya’s commitment to its growth in Southeast Asia is further strengthened with the
establishment of the new regional manufacturing plant in Vietnam, which acts as the ASEAN hub
for Molfix products. The plant will cater to the demands of the region including the Malaysian
market. This would enable consumers to enjoy premium quality products that are competitively
priced, which are produced in the region, and in tandem with their needs and current trends.
Molfix products are currently available at selected supermarkets, and hypermarkets such as
AEON Retail, AEON Big, Lotus’s, Giant, Billion Shopping Centres, Econsave, TF Value Mart,
HeroMarket, Manjaku and others as well as leading online platforms.
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